China is the world’s largest pork market and Chinese are consuming more and more imported pork. HKScan and its Chinese partner, Qinglian Food, participate currently in the Asia´s biggest food exhibition SIAL in Shanghai, China and introduce the joint venture Nordic Lotus Food Co to customers.
The action is part of HKScan´s journey to establish a new footprint on the Chinese market with premium-category, value-added products such as sirloin and tenderloin, products the company has previously offered largely only in the Nordic region. HKScan is the first Finnish company to establish a presence in premium market niche in China.
HKScan and Qinglian Food signed an agreement on 26th February to launch joint venture in China. HKScan and Qinglian Food’s joint venture Nordic Lotus Food Co will commercialize, sell and market products on the Chinese market. The offering will consist of tender and tasty Rypsiporsas® (Omega-3 Pork) products.
“Finnish Rypsiporsas® (Omega-3 Pork) differentiates from the competition with superior quality and responsible production. The feedback from our Chinese customers has been really encouraging. As a world´s 4th biggest food exhibition, SIAL is an efficient place to increase our Asian customers´ knowledge about the Finnish professionality and high quality in food production and agricultural practicalities. Competition is fierce all around the world, and China is no exception – only the most competitive products make the cut,” says Jukka Nikkinen, head of HKScan exports.
The largest importers to China are Germany, Spain and USA.
In December 2017, the Chinese food authorities granted an export permit to HKScan’s Forssa plant, which is ISO 9001, 14001 and FSSC 22 000 certified. The unit already had export licenses for other markets including the USA and Russia.
The first air cargo delivery has already arrived in China from Forssa, Finland. Additionally, the first 25 000 kg shipment by sea is on the way to Tianjin Port and it will arrive by in June.
For further information:
HKScan Media Service Desk tel. +358 10 570 5700 or email: communications@hkscan.com
HKScan is a Nordic meat and meals company. We employ over 7 300 professionals in striving to serve the world ́s most demanding consumers, maintaining quality throughout the full chain of operations, From Farm to Fork. HKScan produces, markets and sells high-quality, sustainably produced pork, beef, poultry and lamb products, as well as charcuterie and meals, with strong consumer brands, including HK®, Scan®, Rakvere®, Kariniemen®, Rose®, Pärsons® and Tallegg®. Our customers are the retail, food service,industrial and export sectors, and our home market comprises of Finland, Sweden, Denmark and the Baltics. We export to close to 50 countries. In 2017, HKScan had net sales of EUR 1.8 billion, making us one of Europe’s leading meat and meals companies.
