Young people from all around the world will gather for a hackathon challenge to create a service that will transform HKScan’s Agrofood Ecosystem® data into a more user-friendly format. The goal is to make the meat production chain more transparent for consumers.

Junction 2020 Connected is a weekend-long hackathon being held on 6–8 November. Participants at the event will endeavour to develop new, innovative approaches and solutions to the data-driven challenges presented by companies.

‘HKScan’s Agrofood Ecosystem® work has generated data that will be used to increase the transparency of its meat production chain. This new information will help to further advance our activities and corporate responsibility work’, emphasises Ulf Jahnsson, HKScan’s VP for Strategic development in primary production.

Jahnsson adds that the aim of the hackathon weekend is for participants to take all the collected carbon and water footprint data from farms as well as information on animal welfare and refine it in a way that will interest and inform consumers and other stakeholders.

‘In accordance with HKScan's strategy, we will grow into a versatile food company that is also known for its advanced responsibility work. We hope that the hackathon event will further highlight the responsible aspects of our meat production and the user-friendly approach to our operations. Digitalisation will make the entire value chain easier to measure and more transparent’, states Tero Hemmilä, CEO of HKScan.

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The application period for the Junction 2020 Connected event is open until 9 October. The event is expected to attract around 3,000–4,000 participants.

‘It’s great that HKScan is part of the Junction 2020 Connected hackathon. Digitalisation and corporate responsibility are areas that truly interest young people worldwide. As a result of the hackathon, there will surely be plenty of interesting solution models created for the challenges presented by HKScan’, promises Virva Brax, who handles Marketing and Communications for Junction.

Brax explains that Junction 2020 Connected is primarily a virtual online event. The current coronavirus instructions will be observed within the work of local hubs to ensure everyone’s safety.

 

Contact information:

  • Ulf Jahnsson, VP for Strategic development in primary production, HKScan, tel. +358 400 784 193, ulf.jahnsson@hkscan.com

  • Virva Brax, Marketing and Communications, Junction, tel. +358 45 1230 602, virva.brax@hackjunction.com
  • HKScan Media Service Desk, p. 010 570 5700 tai sähköpostitse communications@hkscan.com

 

HKScan’s target is to grow into a versatile food company. With over 100 years of experience, we make tasty, healthy and responsibly produced food responding to the needs of consumers and customers. For us at HKScan, responsibility includes the development of food production throughout the value chain, from farms to consumers. Our home markets cover Finland, Sweden, Denmark and the Baltics. Our nearly 7,000 HKScan professionals ensure tastier life - today and tomorrow. Our diverse product portfolio includes poultry, pork and beef, as well as meat products and meals. Our strong brands are HK®, Kariniemen®, Via®, Scan®, Pärsons®, Rakvere®, Tallegg® and Rose®. In 2019, net sales of the publicly listed HKScan totalled EUR 1.7 billion.
 

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