HKScan will expand its operations in Finland within growing product categories as a result of initiating co-operation with the Turku-based Bakery Rosten and purchasing the business and brand of Jokisen Eväät Ltd. These will contribute HKScan’s growth into a versatile food company. HKScan and the Turku-based Bakery Rosten will begin commercial co-operation in snack products. Furthermore, HKScan has purchased the fish-related business and brand of Jokisen Eväät Ltd.
Entering the growing snack market with Bakery Rosten
HKScan and the Turku-based Bakery Rosten will be starting commercial co-operation. This will expand the product portfolio of HKScan within the intensively growing snack category. For Bakery Rosten, HKScan will become a powerful seller and distributor for the new snacks developed together by the companies.
The snack products to be launched on the Finnish market in September will be manufactured in Turku, at Bakery Rosten,and delivered to customers through the sales and distribution network of HKScan. The pork, beef and chicken meat to be used in the products is 100% Finnish meat provided by contract producers of HKScan in Finland.
ʻSnacking is increasingly popular and HKScan has years of experience in snack products. The co-operation with Bakery Rosten will supplement our product portfolio within the intensively growing snack category, says Jari Leija, EVP, Business Unit Finland at HKScan.
HKScan has purchased the business and brand of Jokisen Eväät Ltd
HKScan has purchased the business and brand Jokisen Eväät, which are known for high-quality fish products, and will continue to develop them in co-operation with Kimmo Jokinen, who will join HKScan.
ʻFish is already present in the product portfolio of HKScan as raw material in meals and meal components. It is of importance for us that Kimmo Jokinen, with his long expertise in the fish industry, will continue at HKScan and lead this product group. The co-operation to be initiated now will provide us with an opportunity to familiarise ourselves with the growing fish product category in more depth’, Leija points out.
Local and responsibly produced meat and meat products will stay in the centre of the operations of HKScan also in the future. Partnerships enable flexible expansion to new product categories and raw materials and also support HKScan’s growth into a versatile food company.
Media contacts:
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HKScan Media Service Desk, email: communications@hkscan.com, tel. +358 10 570 5700
At HKScan, we make life tastier – today and tomorrow. Our strategic target is to grow into a versatile food company. Our responsibly produced, delicious products are part of consumers’ varied food moments – both every day and on special occasions. We have some 7,000 HKScan professionals applying more than 100 years of experience to make locally produced food. For us at HKScan, responsibility means continuous improvements and concrete actions throughout the food chain. As part of our Zero Carbon programme, we are targeting a carbon-neutral food chain from farms to consumers by the end of 2040. Our home markets cover Finland, Sweden, the Baltics and Denmark. Our strong product brands include HK®, Kariniemen®, Via®, Scan®, Pärsons®, Rakvere®, Tallegg® and Rose™. Through our strategic partnerships, we are also known for Kivikylän®, Tamminen® and Boltsi brands. HKScan is a publicly listed company, and in 2020, our net sales totalled nearly EUR 1.8 billion.
